Contributed by: EDUCATION STRATEGY GROUP
Implementing a statewide direct admissions strategy can increase immediate college enrollment rates by simplifying the college admissions process for students, particularly those who typically would not consider college as a viable option academically or financially. Direct admissions is a proactive college enrollment strategy that automatically admits in-state high school seniors to public colleges and universities based on predetermined criteria such as GPA, ACT, or SAT scores. Unlike traditional merit-based guaranteed admissions programs where only top performers are admitted, all in-state students are directly admitted to open-access institutions, while students who exceed the minimum qualifications are also automatically admitted to selective state institutions. High school seniors, their families, and high schools receive letters indicating a student was admitted to college, a list of the institutions where they can enroll, and instructions on how to complete the admissions process for their desired institution.
There are three key components that make direct admissions initiatives successful. First, ensuring access to test scores and/or GPA to assess students’ academic preparation. This can include universal testing policies that require students to complete the ACT or SAT for graduation. Second, a robust state longitudinal data system to share pertinent student information from K-12 systems to the higher education sector. Third, a common application system to streamline the college admissions process.
How does the strategy create more equitable access and opportunities?
The National Center for Education Statistics found that in 2019, about 44 percent of high school completers immediately enrolled in four-year institutions and 22 percent immediately enrolled in two-year institutions. However, the COVID-19 pandemic disproportionately impacted Black and Latinx families economically and medically, contributing to more Black and Latinx students cancelling or postponing their postsecondary education plans. Furthermore, visiting and applying to multiple colleges can be a financial strain that limits awareness of postsecondary options available for low-income students, especially in rural communities where transportation is often an obstacle. It is critical to proactively provide all students with a clear plan and path that can lead to an immediate, seamless transition from high school to postsecondary education. Direct admissions is a low-cost and efficient solution that simplifies the intimidating college admissions process, reduces culturally biased components of selective matching, and informs students and families of available postsecondary options.
What are the budget implications for implementing the strategy?
Direct admissions is a low-cost and effective mechanism with the potential for high return on investment related to increased enrollment rates. Financial resources are needed to support data and technology infrastructure, mailings of acceptance letters, and related communications. However, much of this communication can occur electronically with the exception of ensuring equitable access for students within the digital divide.